The Hardy Gallery — Holiday Auction

Poster design for the Hardy Gallery’s Holiday Online Auction — a week-long fundraiser where Door County goods and services go up for bid to support a stronger peninsula through visual arts and art education for high school youth. We designed the campaign across several years (2016–2018), carrying the same look forward as the auction grew and new sponsors came aboard — Wisconsin Public Radio among them in this edition.

The brief wanted warmth and a little holiday sparkle, so the work leans on hand-lettering, a frosty blue palette, and pointing-hand flourishes — find the perfect gift. Carrying a recognizable identity forward year over year is its own design discipline: keep the warmth and the hook familiar, update the details so it stays current. That continuity is what turns a poster into a campaign, and a campaign into a brand.